Joel Hoff graduated from the Royal College of Art in London in 2014 with a Masters in Design Products. His aim is to design objects for mass production that do not fuel mass consumption; to inspire people to own fewer things of greater quality that remain in use for longer. Through an understanding of manufacturing processes and their many different advantages and limitations, he wishes to foster longevity in terms of both materials and form. For HAY, Hoff has designed the Turn On Lamp.
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